The Core: Digital Marketing Foundations (Physical Class) By Lagos Digital – Ldma Limited

Digital marketing is everywhere — but for many people, it still doesn’t fully make sense. THE CORE is a foundational, clarity-driven digital marketing program designed for people who already know what digital marketing is, but don’t yet understand how all the pieces fit together. This course is about understanding before execution. WHY THE CORE Many people enter digital marketing overwhelmed: Too many platformsToo many opinionsToo many toolsNo clear direction THE CORE helps you understand digital marketing as a system, not a collection of random activities. By the end of this program, participants gain clarity on: How digital marketing actually worksHow audiences behave onlineWhat different platforms are really forWhere their strengths fit in the digital ecosystem WHAT YOU’LL LEARN Participants will be guided through: The digital marketing ecosystem explained simplyDigital consumer behavior and decision-makingPlatform roles and how to choose focus areasContent fundamentals and storytelling basicsIntroduction to paid advertising (what it is and when to use it)Strategy fundamentals for beginnersDigital marketing career paths and growth optionsThis is a thinking-first program, not a tools dump. WHO THIS IS FOR THE CORE is designed for: Early-career marketersNYSC members and fresh graduatesEntrepreneurs starting their digital journeyCareer switchers exploring digital marketingCreatives who want structure and directionIf you’re looking for shortcuts or quick hacks, this program may not be a fit. WHY IT’S PHYSICAL Understanding forms faster in rooms where: Questions are encouragedThinking is corrected in real timePerspectives are sharedSome clarity cannot be downloaded. PROGRAM DETAILS Format: Physical, in-person trainingDuration: 6 WeekendsLocation: Lagos (details shared after registration)Admission: N100,000 NEXT STEP THE CORE prepares participants for more advanced learning, including LDMA’s strategy-level program, Battleship.